Primark menswear collaboration with Ben Allen

Primark is pleased to announce their first ever menswear collaboration and it
is with graphic artist Ben Allen.

In an exciting first for Primark, Ben Allen has designed six limited edition T-shirts exclusively for the Oxford Street Flagship store. The collection will be launched in the store on Saturday 8th May with the unveiling of a specially commissioned, unique Ben Allen art installation window display.

Ben has designed a further six T-shirts. Four of these unique designs will be available in key stores throughout the country, with the other two designs available in all Primark stores – launch date, 18th May.

Brighton based Ben Allen has exhibited globally and has a celebrity following which includes Jade Jagger, DJ Dan Williams and Richard Branson.

Inspired by textures found in everyday life, Ben describes his artwork as ‘unplanned and unpredicted’. In this exclusive Primark T-shirt range, Ben fuses the different influences of “a silent dialogue of past, present and future” to create distinctive designs which reflect his use of graphics and colour.

T-shirts are priced at £6.00 and come in sizes S.M.L. Ben Allen launches in Oxford Street store on May 8th and at Primark stores around the country on 18th May.